суббота, 3 марта 2012 г.

LOTTERY ADS STOP SELLING THE DREAM.(MAIN)

Byline: TOM PRECIOUS Capitol bureau

ALBANY -- The state Lottery Division said Tuesday that it had changed its advertising ways and is no longer seductively luring customers with promises of yachts and mansions.

Acting on complaints from lawmakers and others, Gov. George Pataki said three months ago the division would end its aggressive Madison Avenue tactics.

Gone, as of three weeks ago, is all the advertising for Quick Draw, the 10-month old game -- called ``video crack'' by critics -- that churns out a new game every five minutes. The division spent nearly $9 million last year advertising the game.

Also recently ended are the TV commercials showing average-income New Yorkers becoming overnight millionaires with the catchy, if misleading, tag line of, ``All it takes is a dollar and a dream.''

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